Stop Struggling - Choose the Perfect Pillow Insert Size for a 12x20 Cover
Have you ever purchased a beautiful new pillow cover only to find that the insert makes it look limp and lifeless? A pillow that lacks proper fill ends up flat and unappealing. On the other hand, stuffing a pillow too tightly can cause seams to split and distort the shape. Picking the right size pillow insert ensures your pillows achieve that plump, luxurious look you desire.
For 12x20 inch pillow covers, the key is going just a little larger on the insert size. But what exactly does that mean? Through extensive research, we will provide you with clear guidance on selecting the perfect pillow insert dimensions for 12x20 pillows. You'll understand standard pillow sizes, recommendations from experts, and factors to consider. Follow our tips and you can finally get pillows with beautiful form and comfort!
Why Pillow Insert Size Matters
The insert or fill inside a pillow cover gives the pillow its substance and shape. A pillow insert that's sized well will fill out the cover properly, creating a nice rounded, full silhouette. The insert supplies the support, cushioning and height of the pillow.

If your pillow insert is too small for its cover, you'll end up with a flat, wrinkled, deflated look. The pillow will feel too soft and limp. On the other hand, if the insert is too large, the cover will be strained and damaged as you attempt to stuff the oversized fill inside. The seams can pop and the fabric distort. You want the insert to generously fill the cover without overflowing and causing harm.
Standard Pillow Insert Dimensions
Pillow insert sizes are typically labelled with length x width dimensions in inches, such as 12x20 or 20x30. Common sizes include:
- 12x20 - Standard size for many decorative pillow covers
- 14x20 - Slightly larger insert often used in 12x20 covers
- 16x20 - Another option for 12x20 pillow cases
- 18x18 - Square decorative pillow insert size
- 20x20 - Larger square insert size
- 20x30 - Rectangular insert for lumbar support pillows
You'll also see names like standard, queen, and king used to denote sizes. But the actual dimensions in inches are what matters when selecting an insert. Now that you know typical pillow insert sizes, let's look at how to choose the right one.
Determining the Right Insert Size
General guidance is to choose a pillow insert 1 to 2 inches larger than your cover size. But you also need to consider a few variables:
Factor #1: Fill Material
The type of fill used in your pillow insert impacts the needed size:
- Down alternative fills tend to be lighter in weight than down or polyester. You may need to size up the insert more with lighter fills to provide enough substance.
- Higher fill weight (ounces per square inch) provides more cushioning support. You can potentially size down the insert slightly with higher density fill.
Factor #2: Intended Use
How you plan to use the pillow also influences ideal insert size:
- Bed pillows need fuller support for sleeping comfort. Size up more to ensure adequate fill and height.
- Accent or decorative pillows on a couch often use less fill and are lightly stuffed. Sizing up less may work fine.
Factor #3: Personal Preference
Your desired look and feel should drive insert size choice:
- If you like very full, puffy pillows, size up on the larger end to get that volume.
- Trying different insert sizes in your cover helps you identify the perfect balance of fill.
Recommended Insert Size for 12x20 Covers
Based on guidance from home decor experts, a 14x20 or 16x20 inch pillow insert tends to work best in a 12x20 inch cover. Here's why:
- 14x20 - Gives enough excess fill for good cushioning while still fitting easily into the cover.
- 16x20 - Provides that super plush pillow look if you prefer more stuffed fullness.
A 14x20 insert may be the safest default choice for most 12x20 covers. The slightly smaller amount of fill prevents over expansion. But some may want the 16x20 insert to achieve that extra generous, rounded silhouette.
You can follow this same 1 to 2 inch size up rule for 12x18 and 12x24 pillows as well. Just make sure you size up in a way that allows the insert to maintain the cover's original shape.
Buying and Using Your Pillow Insert
Once you've selected the right insert size, you need to find it available for purchase. Check brands like Utopia, East Coast Bedding and Continental for quality options. Avoid cheap, lightweight fills that will flatten quickly. Polyester and down alternative inserts provide durable comfort.
When stuffing your cover, remove any existing inserts first. Fluff and shape the new insert, gently working the fill evenly into the corners. Follow any care instructions from the manufacturer. Periodically fluff and rearrange the fill to restore loft and support.
Achieve Pillow Perfection
Choosing the ideal pillow insert size is crucial for 12x20 covers, but other elements also affect the final product. Make sure your pillow shape and fill material align with your sleep position and comfort needs. Proper care and fluffing helps maintain the pillow's form. Adjust insert size up or down if you feel the pillow becoming too flat or overfull over time.
We hope this guide has taken the guesswork out of selecting the perfect pillow insert size for your 12x20 covers. Follow the 1 to 2 inch size up rule, consider the fill and your preferences, and test options like 14x20 or 16x20 inserts in your covers. With the right knowledge, you can achieve plush, full pillows that retain their loft and feel great.